HCB – Hub Criativo do Beato

Lisbon, 2021-2022

Real Estate & Creative Industries.

IBECO / moviinn for Camara Municipal de Lisboa tender process.

Governmental Bidding Process Lisbon, Portugal Usability Concept Development for Co-Living within a mixed-use development.

Scope of services

Usability concept development, Brand Concept, marketing and PR strategy, rental strategies, event programming, creative direction, curation and programming.


CoLiving, CoWorking, Community Space, F&B.

We have been invited to develop a concept for a co-living project for the HCB – the Hub Criativo do Beato, as part of the overall mixed use development for the governmental bidding process. Our concept has a unique approach to the project taking into consideration the project itself as well as the city. For the development of the concept we have applied the Marina Ostrowski Method – MOM™ for real estate development, taking into consideration Social Impact, Sustainable development, Communities and their importance, Shared Economy, Design and beyond.

Said about the project

Governmental evaluation placed the concept as second finalist.