LOVE CITY by HEBERTH SOBRAL
Our end-to-end services take projects from inception to long-term activation
STRATEGIC CONCEPT DEVELOPMENT
We develop strategies and usability concepts for cities, the real estate, hospitality and the private public sector.
Our concepts and strategies are backed by strong research, experience with global cultures and mentalities, access to international networks and with more than 20 years of professional experience we bring spaces and places to life.
We specialise in mixed-use, private public spaces, cultural platforms, the hospitality sector, all with the same goal of creating cities’ beacons, strong brands and profitable real estate.
Public bidding
Public bidding processes require knowledge of local rules and regulations, political networks as well as governmental and municipal strategies. They require lobbying skills and understanding of urban developments. We develop concepts and strategies for bidding processes that are attractive for both — the investor and the city alike.
SOCIAL IMPACT & RESPONSIBILITY
We develop social impact and resp
RESEARCH & TREND EVALUATION
We provide in-depth, qualitative and quantitative research for the real estate, hospitality and the private public sector, by studying neighbourhoods, cities, countries, its people, cultures, stories and beyond. We provide global trends and tendencies reports tailored to your specific needs.
PLACEMAKING & STRATEGIC CURATION
We use culture, art and design as a tool for content and innovation, to enrich and position projects, drive value and shape communities. Strategies developed and concepts executed are here to add value for private developers, as well as for neighbourhoods and cities.
We help shape and execute concepts considering local resources, talent and an international network in reflection of global relevant trends and best practices.
ADVISORY SERVICES
Sustainable cities are our passion.
We see benefits for cities, communities and businesses when gaps between the private and public sector are fluid, and a dialogue between the real estate and creative industries sector is in place. Unique strategies and concepts can contribute to a sustainable growth and positive effect on cities, and businesses alike. Taking into consideration that urban environments are heavily concrete, we have to take responsibility in how these are developed, how investments are placed and managed, and how communities are engaged. Each piece needs to be seen as part of a bigger picture.
INTERIOR DESIGN & CREATIVE DIRECTION
We create stories, brands, identities and solutions for simple, intricate or complex projects, within the real estate or city context. We take processes from ideation, to concept development and execution, creating products, spaces and places. Our interior installations are quality driven, culturally inspired and with a global reference.
INVESTMENT STRATEGY & PROCUREMENT
We develop investment strategies and source on-and off-market investment opportunities based on current market values and city development trends.
We study real estate opportunities, not only from the price per square metre, but also in respect towards city growth and tendencies. We study projects from usability, legal, tax, rehabilitation and growth perspectives.
We understand architecture, speak design and calculate operations.
Foundation workshops
A successful project requires a strong foundation.
We start with an in-depth analysis and expert intuition of the status quo. We then strategically construct what’s present into a new idea that has a chance to grow into to a solid business and brand.
PHASE 1
DEFINE INVESTMENT STRATEGY
SOURCE INVESTMENT OPPORTUNITY
DEVELOP BUSINESS MODEL
CREATE USABILITY CONCEPT
PHASE 2
CREATE BRAND STRATEGY
DEVELOP BRAND
MARKETING AND PR STRATEGIES
IDENTIFY AND SELECT TEAM FOR PROJECT DEVELOPMENT
PHASE 3
PROJECT MANAGEMENT
CONTENT DEVELOPMENT
MARKETING AND PR EXECUTION
SALES, RENTAL
PHASE 4
CULTURAL PROGRAMMING
COMMUNITY DEVELOPMENT
STRATEGIC CURATION
AMBASSADORSHIP, BRAND GROWTH
Creative Direction
Placemaking & Strategic Curation
Strategic Concept development
Investment Strategy & Procurement
Advisory Services
Workshops