MELIÃ Hospitality Group

In 2023, the hospitality group Melia has commissioned World of Os. to run various feasibility studies. The main goal of these studies was to determine F&B revenue streams in various European countries/ cities. These studies should provide an overview of revenue streams, determine pricing structures, determine food and beverage check values, grasp operational structures and seasonality.

As a response World of Os. has developed a unique study structure and research tool, where qualitative and quantitative data was collected, filtered, analysed and validated. The project was developed with the help of various professionals based in different parts of the globe, including Portugal, Germany, Australia, France and Ukraine.. Our consortium included a full stack developer, big data analyst, AI expert, business intelligence analyst, data strategist, trend forecasting specialist and F&B specialists, among others.

We have worked for a period of seven months, have collected, processed and analysed over 56.000 raw data, and have validated 20.000+ unique data. We have covered 7 countries, 78 cities/ places, and as a result have produced 15 individual feasibility study reports, along with reviews covering trends and tendencies.